This is a redesign for the packaging for the tea brand Bigelow in the form of a loose leaf green tea line. Shown are the packaging designs for the brand with three different flavors: classic, peach, and lemon. This was redone with the intention to make it stand out against competitors and reach a new, younger audience.

This was accomplished through the use of fun, bubbly typography and the use of bright colors to make the brand appear fun and interesting. Illustrations of peaches, lemons, and tea leaves were created to differentiate the flavors of tea and illustrations of coffee cups were created for the Caff-O-Meter which shows how much caffeine is in the product. Each level of steam shows a higher level of caffeine with the level of caffeine in the product highlighted with a green cup in contrast with the

black cups.